The Law Office of Vincent Mattioli
Legal · Gilbert & Casa Grande, Arizona
A client-first site for a family law and criminal defense attorney serving Gilbert, Casa Grande and central Arizona.
- Website Strategy
- Design
- Development
- Local Search
Northern Pine Marketing · Denver, CO · Minneapolis, MN
Websites & SEO built around your business.
We design, build and manage digital experiences around what your business actually needs, from a better website to stronger visibility across search and AI-powered discovery.
Your business isn't one-size-fits-all.Your digital strategy shouldn't be either.
Websites, SEO, Local, AEO & GEODesign, development and search under one small team.
Denver & MinneapolisWorking with businesses across the country.
Why Northern Pine
Why we built Northern Pine.
We wanted to build the kind of marketing company we'd want to hire ourselves.
Before Northern Pine, we worked at larger marketing companies. We learned a lot there, and we still use much of it every day. But we also saw where the traditional agency model can fall short for small businesses.
Clients get sold into standardized packages. They're handed from a salesperson to an account manager to someone they've never met. And every month they get a report full of marketing metrics, without a clear picture of how any of it is actually helping the business.
We thought small businesses deserved a more direct approach, so we built Northern Pine around one. We take the time to understand your business first: who your ideal customers are, what kind of work you want more of and what success actually looks like for you. Then we build the website and marketing strategy around those goals.
And because we're a small team, you work directly with the people doing the strategy and the work. We'd rather be a partner you can pick up the phone and talk to than a vendor you rarely hear from.
01
Direct access
No account managers in between. The people you talk to are the people planning and building your website and search strategy.
02
Your business first
We learn who you want to reach and what you want more of before we recommend anything. No one-size-fits-all packages.
03
Results that mean something
The right calls, cases, jobs and customers, not vanity metrics. We'll tell you plainly what's working and what isn't.
What we do
Four services. One team that knows your business.
Most clients work with us across more than one. Each is built around the same understanding of your business.
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01
Website Design & Development
Custom websites built around your business, your audience and what you need your website to accomplish.Explore Website Design →
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02
SEO & Search Visibility
Search strategies built around the services, customers, cases and markets that matter to your business across traditional and emerging search experiences.Explore Search & Visibility →
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03
Local SEO
Strengthen how your business appears across local search, Google Maps and the communities you serve.Explore Local SEO →
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04
Website Management
Hosting, updates and ongoing support scoped around your website, from a team that already knows it.Explore Website Management →
Our approach
Digital work built around real business needs.
Every business needs something different from its digital presence. Some need a better website. Some need stronger search visibility. Some want to attract more of the right customers or cases. Others need a reliable partner to manage what they've already built.
We start by understanding what your business actually needs, and build from there.
- More of a particular case or job type
- Visibility in a specific market
- A site that reflects the quality of the work
- Better-fit inquiries, not just more of them
- Being found across AI-powered search
- A team to manage it after launch
Selected work
Work we're proud to put our name on.
A few recent projects, chosen for the story behind them as much as the design.
Search & visibility
Search is changing.
Being visible online isn't limited to traditional search results anymore. People are finding businesses through search engines, local results, answer-driven experiences and generative AI.
We help businesses build the foundation to be understood and discovered across the places people are searching today.
SEO
Search Engine Optimization
Build visibility across traditional organic search for the services, topics and markets that matter to the business.
AEO
Answer Engine Optimization
Structure websites and content so search and answer-driven platforms can clearly understand a business's expertise and surface useful information.
GEO
Generative Engine Optimization
Strengthen the information, authority and signals that help AI-powered search and generative platforms understand and accurately represent a business.
Different channels. One strong foundation.
SEO, AEO and GEO are not completely separate strategies. Strong technical foundations, clear website architecture, authoritative content and well-defined business information support visibility across all three.
Who we work with
Built around businesses like yours.
We focus on a few kinds of businesses we know well, so we understand what you're up against before the first call.
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Legal
Websites and search strategies designed around your firm's practice areas, ideal cases and markets.
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Home Services
Digital experiences that clearly communicate what you do, where you work and why customers should choose you.
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Small Businesses
Professional websites and ongoing digital support tailored around the needs of independent businesses.
How we work
A clear process, start to finish.
Five stages, the same on every project. What happens inside each one depends on what your business needs.
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01
Understand
- Your business
- Services
- Customers
- Markets
- Goals
- Existing website
- Current search presence
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02
Plan
- Website architecture
- Content requirements
- Search strategy
- SEO considerations
- AEO & GEO considerations
- Design direction
- Conversion paths
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03
Build
- Design
- Development
- Content implementation
- Technical SEO
- Structured data
- Analytics & tracking
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04
Launch
- QA & mobile testing
- Performance testing
- Analytics & Search Console
- Redirects
- Indexing
- Domain configuration
- Deployment
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05
Support
- Hosting
- Website updates
- Content
- SEO & Local SEO
- Search visibility
- AI visibility monitoring
- Technical improvements
How much does a website cost?
It depends on what the website needs to do. A focused site for a single-location business is a very different project from a multi-practice-area law firm site with dozens of service and location pages. Rather than fit every business into a fixed package, we scope each project around your goals and give you a clear proposal before any work begins, with no surprise invoices. If your needs are on the simpler side, that's fine. We'd rather talk it through than have you rule yourself out.
How long does a website take?
Most website projects take between 3–5 weeks from kickoff to launch, depending on the complexity of the project. Timing depends mostly on the number of pages, how much content needs to be written and how quickly feedback and approvals move. We set a schedule at the start and keep you updated as we go.
Do I own my website?
Yes. Your domain, your content and your website belong to your business. If you ever decide to move on, we'll help with the handoff.
Can you redesign my existing website?
Yes. Many of our projects start with an existing site. We review what's working, what isn't and what search visibility you already have, so a redesign improves your site without throwing away what you've built.
Can you migrate my website from another provider?
Yes. We regularly move sites off templated platforms and agency-managed systems. Migrations include redirect mapping, content transfer and post-launch monitoring so existing search visibility is protected as much as possible.
Do you provide hosting?
Yes. We offer fast, secure managed hosting with SSL, backups and monitoring. Many clients choose to have us host and manage their site so they have one team responsible for it.
Do you provide SEO?
Yes. Every site we build includes a technical SEO foundation, and we offer ongoing SEO and search visibility work focused on the services, customers, cases and markets that actually matter to your business.
What is Local SEO?
Local SEO strengthens how your business appears in location-based searches, including Google Maps and the local results that show up when someone searches for a service near them. It covers your Google Business Profile, reviews, location pages and consistent business information across the web.
What are AEO and GEO?
Answer Engine Optimization (AEO) makes your content clear and well-structured enough for search and answer-driven platforms to understand and surface it. Generative Engine Optimization (GEO) strengthens the information and authority signals that help AI-powered tools understand and accurately represent your business. Both build on the same foundation as good SEO.